B2B & Enterprise
Microsoft. ADNOC. Bajaj Auto. Havells. Marelli. Enterprise communication where the audience includes engineers, procurement teams, and the C-suite — often in the same room.
Skill-Lync EV Content System × Bajaj Auto × MG Motors
One freemium course. 1.9M+ views. Multiple enterprise partnerships.
Content Strategy · Creative Direction · Enterprise · EdTech · B2B
Built for students. Proved the B2B case.
THE BRIEF: Create product awareness among engineering students in Tier 2 and Tier 3 cities — and simultaneously build a proof-of-concept strong enough to enter the enterprise upskilling market.
ROLE: Strategy | Instructional Design | Creative Direction | Content Development | Project Management
THE RESULTS
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1.9M+ views on the flagship "How Does an EV Work?" course
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Programme's single largest lead acquisition channel
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Enterprise partners including Bajaj Auto, MG Motors, Marelli, and others
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Enterprise revenue influenced across H1 2024
BAJAJ AUTO
Adapted the EV course curriculum for Bajaj's own engineers across two product lines. Each module rebuilt around actual Bajaj vehicle architecture.
Electric 2-Wheeler
1 hr · 8 modules
Full 3D production
Assessments + Engineer Handbook
Electric 3-Wheeler
1 hr 30 min · 10 modules
Full 3D production
Interactive circuit diagrams
Assessments + Engineer Handbook
MG MOTORS
Adapted the EV course as an instructor-led, live-action programme — shot inside MG's factory. Combined real instructor delivery with technical component footage for a 3-hour new-media course.
Microsoft India — Enterprise Communication System
Brand awareness to product launch to customer proof — one communication system built for enterprise adoption of cloud computing in India.
Enterprise Communication · Brand Film · Product Launch · B2B
THE BRIEF: Microsoft needed India-market enterprise communication that could move an audience from brand affinity through to product understanding and adoption — for what was, at the time, a complex and unfamiliar technology.
ROLE: Script | Visualisation | Video Production | Animation | Client Management
Layer 1 — Brand Be What's Next Microsoft's mission reframed as a human story. Empowerment, innovation, impact across a billion lives. Built to establish emotional connection before the product conversation begins.
Layer 2 — Product Cloud Power: Introduced cloud computing as a business capability — comprehensive, accessible, built for scale. The brief compressed into one clear value statement.
Layer 3 — Proof Customer Case Study Films Enterprise to startup — real businesses, real outcomes. The technology validated by the people using it.
Microsoft Middle East - Basic of Cybersecurity
A zero-prerequisite cybersecurity course for UAE government employees — built for teachers, bankers, and healthcare professionals, not engineers.
Creative Direction · Enterprise Learning · Microsoft ME · UAE
Cybersecurity awareness for audiences who didn't know they needed it.
THE BRIEF: Microsoft Middle East's upskilling programme needed a Basics of Cybersecurity course for UAE government employees — spanning education, banking, and healthcare sectors. No technical prerequisite. The course had to create genuine awareness without assuming any prior knowledge.
ROLE: Content Strategy | Instructional Design | Creative Direction | Client Communication | Production Management
â–¸ OUTPUT → Micro-module course structure — broken into completable, sector-relevant units → Interactive assessments per module → Motion graphics and graphic design — complex concepts made visually accessible → Full production — directed and delivered
Havells Meditate — Air Purifier Film
A technically complex product, explained with the same calm the product promises.
Product Film · Consumer Tech · 3D Integration · Havells
The product was called Meditate. That became the entire creative brief.
THE BRIEF: Explain the design and features of the Meditate Air Purifier — for trade and direct consumer channels simultaneously.
ROLE: Content Strategy | Visualisation | Creative Direction | Project Management
THE APPROACH: Complex technology explained through calm — script tone, narration style, and VO choice all aligned to what the product name already promised.
â–¸ OUTPUT → Product film — concept to delivery → 3D product integration → Trade and consumer format versions
Flam — Enterprise Pitch System
A Mixed Reality campaign platform pitched to enterprise brands across 10 geographies.
Mixed Reality · Enterprise Pitch · Campaign Strategy · B2B
A new advertising medium needs a pitch system that makes it instantly understood.
THE BRIEF: Scale Mixed Reality campaigns across all brand media ecosystems — TV, print, outdoor, retail, and digital — without requiring an app download.
ROLE: Research | Content Strategy | Creative Direction | Deck Architecture | Graphic Design Direction
ADNOC · Thermax · Voosh — B2B Explainers
Energy, industrial engineering, and SaaS — three technically complex briefs, one consistent approach.
Technical Explainer · B2B · Industrial · SaaS · Energy
Voosh
Restaurant operations SaaS
Audience: F&B operators
Platform that automates operations. Brief was: no jargon
Thermax
Industrial engineering equipment
Audience: technical buyers + procurement Equipment built for decades, explained in under three minutes
ADNOC
Fugitive emissions detection
Audience: environmental engineers + senior stakeholders simultaneously
Technical explainer — complex industrial process made visually accessible without oversimplifying
Brand Systems
Identity, voice, and brand architecture for clients across India, UAE, and the US.
Campaigns, Film & Broadcast
Dubai Garden Glow — three seasons, 100+ episodes. The client returned in 2025.
AI Workflows
AI-assisted production, and generative video for brand clients.
