Creative Director. 15 years of briefs, systems, and results.
A content system built for a free EV engineering course — 1.9M+ views — became the programme's single largest lead source and influenced significant enterprise revenue in H1 2024. Festival content directed for Dubai Garden Glow in 2017 became the client's benchmark — the standard they returned to in 2025 when measuring everything produced after it. This is how the work operates: strategy first, architecture second, execution third. The career runs from broadcast programming at Sun TV, brand and campaign strategy at Aries Media in Dubai, a 32-person creative function at Skill-Lync, Mixed Reality campaign concepts at Flam, and performance creative for US clients through Brill Media. Clients across that span include Microsoft, ADNOC, DAMAC, SAIF Zone, Bajaj Auto, Havells, Marelli, NSE, Britannia, and PayTM.
SPEAKING — WAVELENGTH
Panel entry: MAHE WAVELENGTH Media Conclave — April 2025, Manipal
Panelist, New-Age Storytelling & Content Localization: The India Story vis-a-vis OTT Platforms
Invited to speak alongside practitioners and academics at MAHE Bengaluru's media conclave — on where Indian storytelling sits relative to global OTT platforms, how localization decisions get made at the production level, and what the next generation of content practitioners needs to understand about the industry they're entering.
James D'Cruz
Cluster Head, Sun TV
I would have just asked him for a line, he gives me a road.
Fatema Barot
Business Head, Visual Juju
He is very diligent, determined, and reliable. He will prove to be an asset to teams working on creative projects.