AI Workflows
Production workflows rebuilt around AI — with the same discipline applied to continuity, control, and craft that any production pipeline demands.
Zayra Sunscreen — End-to-End AI Commercial System
A full beauty commercial pipeline built using AI: character definition through to finished motion plates.
Beauty · AI Production · Character Continuity · Text-to-Video
THE BRIEF: Build a commercial for a sunscreen brand without a live production budget. The real challenge — AI video models drift. Faces change between shots. Wardrobe shifts. Lighting breaks. Any pipeline that doesn't solve continuity first produces unusable material.
THE WORKFLOW
CONTROL LAYER: Veo 3 animated within constraints — it didn't invent a new face or world. The plates set the rules. The model filled the motion.
TOOLS: ChatGPT | Midjourney | Veo 3 | Freepik Spaces
ROLE: AI Production Direction | Prompt Engineering | Continuity System | Creative Direction
KN Foods — Packshot to Performance Ad System
One plain-background product image. Three distinct ad visuals — product-only, product-in-use, product-in-place. Then a 5-second premium video.
FMCG · Performance Creative · AI Production · Packshot Rebuild
THE WORKFLOW
CONTROL LAYER: Static: The product shape, label, and proportions stayed true across all three scenes — the world changed, the product didn't. Video: Label readability maintained throughout motion. Camera move minimal by design — premium reads as restraint.
TOOLS: ChatGPT | Midjourney | Adobe Firefly | Photoshop | Gemini | Runway | After Effects
ROLE: AI Production Direction | Prompt Engineering | Compositing Direction | Performance Creative
Cal Apparel — Website Key Visual System
Hero banner and category tiles for a custom teamwear brand — built to feel like one consistent shoot across sports, lifestyle, and corporate.
Apparel · Key Visuals · AI Production · Web
KEY VISUALS
TOOLS: ChatGPT | Midjourney | Adobe Firefly | Photoshop
ROLE: AI Production Direction | Visual System Design | Prompt Engineering | Retouching Direction
Why the Resume is Dead — AI Motion Test Film
A short explainer — AI-generated plates, designed UI, animated overlays, finished as an ad-style 9:16 film.
Motion · UI · AI Film · 9:16
CONTROL LAYER: Same set, same framing, same light across shots. The UI overlays feel native because the plates were controlled — not generated randomly and hoped to match.
TOOLS: ChatGPT | Gemini | Adobe Illustrator | Hera | After Effects
ROLE: Script | AI Production Direction | UI Design | Motion Direction | Composition
Product Montage — Text to Image to Video
Six product categories. Six distinct visual worlds. One method: text prompt → image plate → motion clip.
Product · AI · Text-to-Video · Commercial
THE APPROACH: Each product required a completely different visual language. The method stayed constant — define the world in language precisely enough that the model generates it correctly, validate the plate, convert to motion.
CONTROL LAYER: Each prompt contained: surface treatment, ambient light source, colour grade, lens distance, and subject behaviour. The world was written before it was generated.
TOOLS: ChatGPT | Veo 3
ROLE: AI Production Direction | Prompt Engineering | Creative Direction
Warrior Prince — Micro-Drama Production Model
A workflow for generating cinematic character-driven short-form content — character, environment, props, and scene assembly built as a structured production pipeline.
AI Film · Micro-Drama · OTT · Character Pipeline · Text-to-Video
A production model for AI-native storytelling.
THE BRIEF: Short-form cinematic content — micro-dramas, mythological sequences, character-driven OTT pilots — is the fastest-growing content format on Indian streaming platforms. The question: can an AI workflow produce it at quality and speed without losing narrative coherence?
THE PIPELINE
CONTROL LAYER: The character sheet, world document, and prop specifications were written and approved before a single image was generated. The model generated within those rules — it didn't write its own.
WHY THIS MATTERS FOR OTT/MICRO-DRAMA: This pipeline can generate a proof-of-concept scene for a mythological or historical micro-drama at a fraction of live production cost. Character, world, and prop libraries built once can be reused across episodes — the same way a production designer's assets carry across a shoot schedule.
TOOLS: ChatGPT | Midjourney | Veo 3
ROLE: AI Production Direction | Pipeline Design | Narrative Direction | Prompt Engineering
B2B & Enterprise
Content systems and films for Microsoft, Havells, ADNOC, Skill-Lync, and more. Including the system that sourced the majority of all leads and 1.9M+ views.
Brand Systems
Identity, voice, and brand architecture for clients across India, UAE, and the US.
Campaigns, Film & Broadcast
Dubai Garden Glow — three seasons, 100+ episodes. The client returned in 2025.